As kinship grew with the original founders and their groups of friends on local rides, they realized these crews deserved a higher level of custom performance gear when flying their team colors. From that idea, Eliel was born. To create an authentic brand that captured the spirit of California while delivering unmatched quality that would rival the leading brands from across the cycling world. They hired me to create an authentic So-Cal vibe inspired brand with all touch-points.
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Brand Identity
Creative Direction
Cycling Kit Graphics
Apparel & Merch
Print Collateral
Website
photos: Topher Riley