As Encinitas-natives, the Harth family grew up in one of California’s unparalleled surfing meccas, with the local backyard breaks. The vision while creating Surfhouse was to deliver a surf-inspired boutique hotel which combines all of their favorite things: the beach lifestyle and local surf community, good vibes, traveling, and stewardship of our town. The mission is to immerse the guests in the authentic California experience. At Surfhouse, you might check-in as a guest, but you’ll leave feeling just like one of the locals.
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Brand Identity
Style Guide
Creative Direction
Signage
Mural
Print Collateral
Apparel
Website Landing Page