140-acre property in Waco Texas that operates the famous wave pool, largest waterslide jump in America, wakeboard cablepark and other fun activities - along with a hotel, cabins, restaurant and two bars and snack shacks. They needed a complete rebrand from the old name BSR (Barefoot Ski Ranch) to Waco Surf, along with brand identities for all of their activities and multitude of places to eat, along with wayfinding signage on the property and digital advertising creation.
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New Brand Identity
Multiple Restaurant & Activity logos
Style Guide
Creative Direction
Signage Campaign
Print Collateral
Wayfinding Signage
Merchandise
Website
Digital Advertising